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Privacy Policy

Last Updated: May 18, 2026

At YFOS.us (hereinafter, “the Site”), operated by Yfos LLC. (hereinafter, “we”, “us”, or “our”), we are firmly committed to protecting the privacy of our users, customers, and visitors. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website https://yfos.us/ and when you purchase products from our online fashion, clothing, and accessories store.

By using the Site, you agree to the practices described in this policy. If you do not agree with these terms, please do not access or use the Site.

1. INFORMATION WE COLLECT

We collect different types of information to provide and improve our services:

  • Information You Voluntarily Provide:

    • Contact and Identification Data: First name, last name, email address, phone number, and shipping/billing address when you create an account, subscribe to our newsletter, or place an order.

    • Payment Information: When you make a purchase, we collect the necessary data to process your payment (such as credit/debit card details). Note: We do not store your financial information on our servers; it is securely processed through encrypted third-party payment gateways (such as Stripe or PayPal).

    • Communications: Information you provide when contacting our customer support team (messages, inquiries, or feedback).

  • Information Collected Automatically:

    • Device and Browsing Data: When you browse the Site, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring/exit pages, the products you view, search terms that led you to the Site, and information about how you interact with our platform.

    • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to maintain your shopping cart, remember your preferences, and perform web analytics. You can set your browser to refuse cookies, but this may affect the proper functioning of the store.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following legitimate business purposes:

  • Order Management: To process your purchases, send order confirmations, manage shipping, handle returns, and issue invoices.

  • Customer Support: To respond to your questions, resolve delivery issues, and provide technical support.

  • Site Optimization: To analyze how users navigate the website to improve user experience, clothing inventory, and the overall performance of the Site.

  • Marketing and Communications: With your prior consent, to send you marketing emails about new collections, special offers, and promotions. You can opt-out at any time by clicking the “Unsubscribe” link included in our emails.

  • Security and Fraud Prevention: To monitor suspicious transactions and protect the Site against malicious or fraudulent cyber activities.

3. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties. We only share your data with essential service providers who help us operate the Site and manage our business:

  • Payment Service Providers: Secure payment gateways used to process your purchase transactions.

  • Logistics and Shipping Companies: Carriers (such as USPS, UPS, FedEx, etc.) required to deliver your clothing and accessories to the specified address.

  • Hosting and Web Analytics Services: Technological platforms where the website is hosted and tools like Google Analytics that help us understand consumer behavior.

  • Legal Compliance: We may disclose your information if required by law, in response to legitimate legal processes (such as a court order), or to protect the rights, property, and safety of our company or others.

4. DATA SECURITY

We implement reasonable commercial technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. The Site uses SSL (Secure Sockets Layer) encryption to protect the transmission of sensitive data during the checkout and registration process. However, please note that no method of transmission over the Internet or electronic storage is 100% secure.

5. DATA RETENTION

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements (for example, keeping purchase records for tax audits in accordance with local regulations).

6. YOUR PRIVACY RIGHTS

Depending on where you live (for example, under state regulations in the United States, or if you interact with users from the European Union under the GDPR), you may have the following rights regarding your personal data:

  • Right to Access and Rectification: Request a copy of the data we hold about you or ask us to correct inaccurate information.

  • Right to Erasure (“Right to be Forgotten”): Request that we delete your personal data from our active records, provided it does not interfere with pending legal obligations (such as an order in progress).

  • Right to Withdraw Consent: Withdraw your consent to receive promotional emails at any time.

To exercise any of these rights, please send us a formal request via the email address provided in the contact section.

7. CHILDREN’S PRIVACY

Our Site is not intended for children under the age of 13 (or 16 depending on local jurisdiction). We do not knowingly collect personal information from minors. If we discover that a minor has provided us with personal data, we will immediately delete it from our servers.

8. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time to adapt it to new legislation or changes in our business operations. Any updates will be published on this page with the modified “Last Updated” date at the top. We recommend reviewing this document periodically.

9. CONTACT INFORMATION

If you have questions, doubts, or comments about this Privacy Policy or how we handle your data, you can contact us at:

  • Company Name: Yfos LLC. 

  • Mailing Address: 30 North Gould Street, STE R, Sheridan, WY 82801

  • Email Address: marketing@yfos.us